Website Promotion FAQ | What is SEO - What are the ways to promote

Website Promotion FAQ

What is SEO - What are the ways to promote

The main questions about products and services are shared here. I hope you can find the answers. We will continue to enrich the content.

There are mainly the following ways to promote our website overseas,

SEO is an acronym for "Search Engine Optimization" or "Search Engine Optimizer". Search Engine Optimization (SEO) usually refers to making subtle changes to various parts of a website. Individually, these modifications may only be incremental and subtle improvements, but when combined with other optimizations, they may have a significant impact on the user experience and performance of your website in organic search results.

SEO issues that need attention

  • Be vigilant against SEO companies and web consultants or agencies that suddenly send you emails.

    Surprisingly, even we receive this type of spam:

    "Dear customer xxx,
    ...I visited your website and found that most major search engines and directories did not include your company..."

    Don’t easily believe those spam emails that involve search engines. They are as suspicious as a weight loss pill that promotes "burn fat during sleep" and a request to help a dictator who has stepped down to transfer funds.

  • No one can guarantee to rank first in Google search results.

    Don’t believe it if SEO claims to ensure you are among the best, or claims to have a special relationship with companies such as Google. Google has never given priority to submissions.

  • If a company is obscure or does not clearly state its intentions, please be careful.

    If there is anything you don’t understand, you should ask the other party to explain. If SEO creates some deceptive or misleading content for you, such as doorway pages or "one-off" domain names, your site may be completely removed from Google's index. After all, you are responsible for all the actions of the company you hire, so it’s best to figure out how they intend to "help" you. If SEOs can access your server via FTP, they should be happy to explain to you all the changes made to your website.

  • Don’t link to SEO.

    Please stay away from those who talk about the benefits of "free link sites", promote link popularity schemes, or submit your website to thousands of search engines for SEO, because these practices are usually futile and do not Will affect your ranking in the results of major search engines, at least not have the positive impact you expect.

  • Please choose carefully.

    When considering whether to work with an SEO, you should do some research on the industry. Google can certainly provide this information. Although Google doesn’t comment on specific companies, we did encounter companies that claimed to be SEOs whose actions violated reasonable business codes of conduct. Please be careful.

  • Be sure to understand where the funds are going.

    Although Google has never sold better rankings in search results, some other search engines already charge for clicks or listings in their regular web search results. Some SEOs promise to put you at the top of the search engine, but they actually put you in the advertising section rather than in the search results. A few SEOs even change their bids in real time, creating the illusion that they can "control" other search engines and can do whatever they want with their hands and eyes. These tricks won’t work on Google because our advertising content is clearly marked and independent of the search results; but for any SEO, you must ask clearly which fees are used to permanently include you in the search results and which The fee is used for short-term advertising.

  • What else do I need to pay attention to?

    There are certain signs that you can tell if you are dealing with unethical SEO. The following are only a few of them, so if you have any doubts, you should trust your instincts. If SEO has the following behaviors, you must do everything possible to get rid of it:

    • Have a shadow domain name
    • Place links to other customers on the doorway
    • Suggest to sell keywords in the address bar
    • Does not distinguish between actual search results and advertisements that appear on the search results page
    • Guarantee rankings, but only rely on obscure and lengthy keyword phrases that are available at will
    • Use multiple aliases or fake WHOIS information
    • Get traffic from "fake" search engines, spyware, or face-changing software
    • Your domain name has been removed from the Google index, or it is not listed in the Google index

Get high-quality traffic Users from search engines are actively looking for them, and their intentions are very clear. If your website appears in front of them at this time, the chances of access and conversion will be greatly increased. .

One time investment, long-term effectiveness After the website is optimized, it can generally maintain a good ranking for more than one year, which greatly saves costs. Well-known search engines such as Yahoo will also have good ranking results. Search engines will also have a good ranking effect

Demonstrate brand advantage The website is at the forefront of search results, which can give customers an intuitive impression of the website’s "valuable and powerful" and enhance competitiveness

Zero-cost click Free and arbitrary click, zero-cost brings a large number of target customers Yahoo and other well-known search engines will also have good ranking results Yahoo and other well-known search engines will also have good ranking results

Determine if your site is in Google’s index-Please perform a "site:" search for the homepage URL of your site. If you can see relevant results, then your site is in the index. For example, a search for "site:wikipedia.org" will return these results2.

If your site is not in Google-Although Google crawls billions of web pages, it is inevitable that some sites will be missed. The common reasons for crawlers to miss sites are as follows:

  • The website is not closely related to other websites on the web
  • You have just launched a new website, and Google hasn’t had time to crawl it
  • The design of the website makes it difficult for Google to effectively crawl the content
  • Google encountered a problem while trying to crawl the site
  • Your policy prevents Google from crawling the site
  • Search ads: Increase sales by displaying text ads or call ads next to Google.com search results, on Google search network partner sites, and more.
  • Display ads: increase sales (online sales, in-app sales, in-store sales) by displaying visually impactful ads across the network, and at the same time, optimize through automatic bidding, positioning, and ad creation Campaign performance
  • Shopping ads: Increase online and physical store sales by placing ads on Google Shopping and the search network (such as window shopping ads).
  • Video ads: Use video ad formats designed to attract users to buy your products or services to increase sales.
  • Smart Advertising: By displaying automatically generated ads on Google, Google Maps and the entire network, increase website sales and reduce the number of actual operations for advertising management.
The difference between Google search results and ads
When users search for the information they want on Google, they will find two types of results: search results and ads. Search results appear in the form of links on search results pages, and they are not part of the Google advertising program. Ads appear under the "Ads" tab and may appear in several locations around the free search results.

Highlight ads and search results on Google

1. Advertising

  • Placement: Usually displayed along the edges of the page (e.g. top, side, and bottom)
  • Matching method: Google matches ads with users’ search terms based on how well the search terms match your keywords and your campaign settings.
  • Sorting method: The ranking of ads will take into account CPC bids and relevance.

2. Search results

  • Display position: Generally displayed in the middle of the page
  • Matching method: Google uses information such as the text on the page and links to the page to match the user’s search terms with the website
  • Sorting method: The order in which search results are displayed on the page depends on factors such as the degree of relevance to the search term and the degree of attention

In addition to links to webpages, you may also see relevant results on the map, which lists local business locations, contact information, and driving directions. Google’s search results and advertising programs do not interfere with each other.

Is your website mobile-friendly?

Imagine yourself as a potential customer and open your website on your phone. How fast is your website loading? How easy is it to find what you need?

When users visit your website from a mobile device, they expect their problems to be resolved immediately. They want to quickly understand your business and determine if they are interested. Their experience on your website will greatly affect their impression of your business and their likelihood of becoming a customer.

Designing a website for mobile devices means focusing on using simple and clear navigation methods to help users find what they need quickly.

mobile website optimization

Let’s take a look at some elements that help create an effective mobile website:

  • Is your website loading fast? If a page on a mobile site does not load within 3 seconds, nearly half of visitors will choose to leave. Minimize loading time (the time it takes for a web page to appear on the screen) so that visitors can browse your website quickly and easily.
  • Is it easy to navigate? It may be difficult for users to find what they need on a smaller screen. The more visitors need to look around or zoom in on the information they need, the more likely they are to feel frustrated and choose to leave. You can simplify website menus while ensuring that website content is clearly visible without zooming in to help visitors find what they need.
  • Is it easy to perform? Your mobile website should allow visitors to perform common tasks quickly and easily, such as contacting you, searching for products, or making purchases. Minimize the steps required to fill out forms or complete transactions.
What is online marketing? The difference between ads and "organic" search results

Suppose you use Google’s online advertising platform Google Ads to place ads to promote your products or services. When users search for terms related to your business on Google, your ads may appear at the top or bottom of the Google search results page with advertising labels. The placement of your ad depends primarily on the relevance and usefulness of the ad and the information users are searching for, your bid, and several other factors.

Other sections on the search results page will show "natural" search results. These are non-paid website links, the content of which is directly related to the information users are searching for. The higher the relevance of the website to the search term, the higher the link will appear in the results. Your related website can be displayed here, but your ads cannot.

Paid vs. organic search results

The advantages of online advertising

Using online advertising, you can target your ads to your ideal target customers and filter out audiences you don’t want to reach

When using Google Ads to advertise online, you can use different targeting methods to attract potential customers who are searching for your products or services. This can effectively ensure that every point of your advertising investment is "spent on the edge" and only used to reach those users who are most likely to become your customers.

Reaching the right audience

If you display ads next to search results on the Google search network, you can choose keyword targeting methods to show ads to users who are searching for related terms. You can also choose to show ads at specific times of the day, and specify location and language.

If you advertise on the Google Display Network (i.e., sites that display Google ads), you can select the ages of users you want to reach, the types of sites they visit, and areas of interest to further refine your positioning condition.

More main benefits of advertising online are as follows:

Control budget

How much money to invest is completely up to you, and you only need to pay when a user clicks on your ad.

Budget controlKnow your advertising effectiveness

Quickly monitor the effectiveness of your ads and easily make adjustments to improve performance.

Picture of advertiser finding out what worksExpand Coverage, wide influence and everywhere

No matter if the customer is using a computer, tablet, mobile phone or in an application, they can communicate and interact with customers.

Different types of ad formatsAccording to your target volume Create your own ads

Make full use of different ad formats and functions to customize your ads according to your various business goals, such as adding a clickable "call" button to the ad to attract more calls, or using video ads to show Brand style.

Search engine advertising is an online advertising program of Google, Yahoo, and Bing. Through search engine advertising, we create online advertisements for customers and show them exactly when they are interested in the products and services you provide. You can use search engine advertising to promote your business, increase sales of products or services, increase awareness, and increase website traffic.

Search Engine The search workflow is mainly divided into three stages:

  • Crawl Fetch: Search engines use automated programs called "crawlers" to search the web to find new or updated pages. The search engine will store these web page addresses (or web page URLs) in a large list for later viewing. We use many different methods to find webpages, but the main method is to follow links on webpages we know.
  • Incoming index citation: The search engine will visit the webpages it knows through crawling, and will try to analyze the topic of each webpage. Search engines will analyze the content, pictures, and video files on the web page to try to understand the subject of the web page. Such information will be stored in the search engine index, which is a huge database stored in many, many (many!) computers.
  • Present search results: When a user performs a search engine search, the search engine will try to determine the best quality search results. The "best" result depends on many factors, including the user's location, language, device (desktop or mobile), and previously used queries. For example, if a user searches for "bicycle repair shop", the answer displayed by the search engine to users in Paris will be different from the answer displayed to users in Hong Kong. Search engines will not charge fees to improve page rankings. Page rankings are done entirely by algorithms.

If you do not find the answer to your question, please feel free to contact us and our customer support will be happy to help you.

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